Programme affiliate profiles
Speaker
Jacqueline EW Broerse
Vrije Universiteit Amsterdam

Short biography
Jacqueline Broerse is professor of innovation and communication in the health and life sciences, and director of the Athena Institute at the Faculty of Science, Vrije Universiteit Amsterdam. She holds a Master degree in biomedical sciences (cum laude, 1988) and obtained her PhD degree on the development of an interactive approach to include small-scale farmers in research agenda setting processes on agricultural biotechnology. She is a leading researcher in multi-stakeholder knowledge production and (system) innovation for inclusive sustainability and health transformations in the global North, global South, and transnational contexts. She has led several large research and innovation programs (e.g. coordinator H2020 programme FIT4FOOD2030 on living labs for food system transformation). She is currently leading the Erasmus Mundus Joint Degree Program on Transdisciplinary Solutions to Global Health Challenges, and coordinates the new transnational Horizon Europe programme FOODCLIC on integrated evidence-informed food policies to support the transformation to food environments that make healthy and sustainable food available, affordable and attractive to all citizens (including deprived and vulnerable groups) in Europe and Africa. She is also a member of advisory boards at several levels of government in the Netherlands and beyond (e.g. the European Commission’s Expert Group on International Platform for Food Systems Science (IPFSS)).
Speaker
21/06 - 14:00
Visit the agendaTitle of talk
Fighting with facts: the future of science communication
21/06 - 15:10
Abstract of talk
The relation between science and society has become increasingly complex and challenging because of two interrelated issues.
First, the boundaries between science and society have become blurred. The blurring of boundaries has resulted in more diverse interactions and interfaces, involving a greater variety of scientific and non-scientific actors. This has provided new opportunities (such as participatory research agendas, citizen science) but has also led to new challenges. The network of connections between science and society is becoming ever more complex, fragmented, heterogeneous and context-specific. Extending the range of actors has extended the range of issues and concerns addressed.
Second, digitalisation has transformed the science communication landscape. It has fundamentally changed how scientists and a variety of publics interact and communicate. Moreover, due to fragmentation of the media landscape, the public now often read and watch information about science from sources where the traditional media’s editorial oversight and fact checking are lacking. Online, everyone can spread (scientific) information. Facts can be found to support virtually every statement, hence reducing the credibility of scientific facts. It has become relatively easy to disregard scientific evidence as ‘just another opinion’.
Given the various crises the world is facing today, this is a crucial moment in time. But how can more constructive science-society interfaces be shaped? First of all, we should not fall into the trap of the often-heard plea ‘We need to explain things better’, which has proven over and over again to be ineffective. The answer does not lie in better one-way communication, but in better listening and more inclusive and meaningful collaboration. Creating new interfaces between science and society is not easy. In this presentation I will argue that a radical shift toward public participation in science, open science and citizen science is required. In this transition process, it is first and foremost a re-constellation of science that is needed, rather than the scientification of citizens. I will illustrate this by discussing the transition from traditional modes of communication on uncertain environmental and public health risks to ‘governance-style’ modes of interaction, called ‘risk governance communication’, as well as its facilitators and barriers.